Here’s another fine example of a PMP leveraging the bed bug phenomena in the media to get publicity for itself.
NYU’s student newspaper ran an article warning students about the possibility of bed bugs in residence halls and Bell Environmental Services was right there to be quoted as an expert source.
I can be sure any nervous student who reads this article is going to demand NYU call upon Bell Environmental Services at the first inclination of bed bugs in his or her residence hall.
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Tags: Bed Bugs, In the News, PMPs, Public Relations
