Maybe it’s because I’m a former public relations guy (who am I kidding, I’ll always be a PR man at heart), but it always excites me when I see a PMP quoted as an expert in the consumer media.
I recently saw an article on The Salt Lake Tribune’s Web site on dealing with unwelcome pests. The article quoted a local PMP, Ray Wilson of Bugman Pest Control.
Wilson offered tips for homeowners on how to get rid of some common pests — and managed to give his company a huge plug.
Again, this is the kind of thing that thrills me. After all, PMPs are experts when it comes to pests — you should be who the media turns to when they need facts about pests and pest management.
Most of the time, though, the media isn’t going to seek you out. You have to solicit the media and position yourself as an expert on all things pest. This is where a good public relations program comes in.
If you, as a member of the professional pest management industry, are quoted in a newspaper article or on television as a local expert on pest management — and you offer useful information and tips — who do you think newspaper readers and televisions watchers are going to turn to when they have a pest problem?
How much business do you think Ray Wilson got as a result of that article in The Salt Lake Tribune?
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Tags: In the News, Interesting, Public Relations
