I was reading the paper the other day and saw a small note about local PMP Steve Kmetz.
Steve, of Certified Pest Control in Cleveland, is introducing a bed bug-detecting dog this week. Bella will help Certified Pest Control battle bed bugs in homes, hospitals, hotels and college dorms.
Many PMPs have begun using these specially-trained dogs as weapons in the war against bed bugs. According to the newspaper note, Bella is the only bed bug dog in the Midwest.
Congratulations to Steven and Certified Pest Control, not only for your new bed bug dog, but for the nice bit of public relations in the paper. A note like that could garner more business for the company than a paid advertisement. Nice job!
What about your company? Do you have a public relations program in place to work with the local media to promote your company? Send me an e-mail and let me know what kind of PR program you have.
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Tags: Bed Bugs, In the News, PMPs, Public Relations
