Waking Up to Bed Bugs

This morning, in my hotel room in St. Louis, I woke up to bed bugs. No, not in my bed, thankfully, but on my TV.

I turned on the news as I got ready to attend today’s sessions at the NPMA Nuisance Bird and Wildlife Management Conference and I saw a news story on the local NBC affiliate on bed bugs.

For expert advice on bed bugs, KSDK turned to Gary Rottler, operations manager for Rottler Pest and Lawn Solutions. It was a great story and a great piece of public relations for both Rottler Pest and Lawn Solutions and this industry.

You can read the story from the TV station’s website here. Nice job, Gary.

Of course, it got me thinking. As someone who was a PR person in a former life, I can’t help but compliment Rottler on their great use of public relations.

There’s news in the national media now about the resurgence of bed bugs in college dorms. This is the perfect opportunity for pest management companies to contact their local news outlets to “piggyback” on this national story and make it local. Offer advice for your local community and educate them on bed bugs. And, who knows, you may just drum up some business.

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Tags: Bed Bugs, NPMA, PMPs, Public Relations, Wildlife