Sounds pretty gross, right? Well, it’s not what you think.
I saw this article about Ray Kroc on Entrepreneur.com this morning, and found it quite interesting. Of course, at one point in my life I worked not at McDonald’s, but for McDonald’s — at one of its many public relations agencies, that is.
As someone who is familiar with how marking giant McDonald’s came to be, this article on it’s founder caught my eye and I thought I’d share it here.
What, exactly, does this have to do with PMPs? Well, in a sense, PMPs are entrepreneurs and so was Ray Kroc. How many other parallels can you make between the two of you? What can you learn from the way Ray Kroc did business to help you with your business.
For a great, in-depth read on Ray Kroc and the McDonald’s empire, I suggest the book Behind the Arches.
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Tags: Interesting, Public Relations
